Nobody Wants to Buy Your Products or Services. Here’s Why!

Just as organizations have jobs for which they hire and fire employees, customers have jobs for which they hire and fire tools or solutions. Customers don’t buy products or services. They hire tools or solutions to get a job done. Customers often must hire different solutions to accomplish discreet tasks in getting an entire job done. And they must go…

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ROI2 – Return on Innovation Investment – Is Just as Important as That Other ROI

Lord Kelvin said, “When you can measure what you are speaking about, and express it in numbers, you know something about it”[i] If that’s true, what measures can we use with innovation, to know more about it? Standard metrics don’t seem to apply. With many ideas you have to review, filter and select ideas based solely on judgment. For true…

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To be Successful, Participate in the Outcome Economy

No matter what business you think you’re in, you’re in the tool business. Your customers are not buying a set of features. They’re hiring the tools needed to complete one or more tasks that produce their desired outcome. Customers hire products and services to get a job done.[i] The real key to innovation success is to be outcome focused. Be clear on…

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Innovation begins with an Eye

Leon Segal is quoted in, The Art of Innovation[i], as saying, “Innovation begins with an eye,” though it’s not so much about what you look at, but what you observe.[ii] Sometimes the most helpful ideas are right in front of you, but you fail to notice them. Seeing — that is, perceiving with the eyes — is easy; observation —…

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Fixing Your Misaligned Innovation Strategy

Successful innovation is only possible when an organization’s strategy, culture and capabilities are all aligned. An innovation strategy unsupported by or in conflict with either capabilities or culture is doomed to fail. The most challenging to align are strategy and culture. Imagine Albert Einstein working for you. Or Thomas Edison. Would their ideas flourish in your culture—in your work environment?…

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Innovation: You Can’t Get There From Here

Innovation extends from our current knowledge, technology and ethnography into what theoretical biologist Stuart Kauffman coined as the Adjacent Possible.[i] Described by innovation theorist Steven B. Johnson[ii] as, “a kind of shadow future, hovering on the edges of the present state of things,” the Adjacent Possible “is a map of all the ways in which the present can reinvent itself.”…

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