On a racing yacht, every crew member’s primary job—their overarching goal—is to make the boat go fast in the right direction. Each crew member performs his or her individual function on the boat in support of that overarching goal. The same holds true for business.
Every employee of every business has the same primary job: to profitably get and keep customers. Though each employee accomplishes this by performing his or her individual function, the performance of every function is in support of the primary job. The most valuable employees are those who are team oriented and who contribute to overall business success, whether or not something is in their formal job description.
When employees fail to see that their success is tied to the success of others and to the success of the business, it is a clear sign that the company needs to embrace a new culture. A culture of cooperation and teamwork where “it’s not my job” is replaced with “we’re all in this together.”
We’re all in the same boat—sometimes both literally and metaphorically—and it’s up to each of us to work as a team to reach our overarching goal.
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