What I Learned About Product Development from Ordering a Pizza
Think of the last time you ordered a pizza for carry-out or delivery. Did you order a pizza or did you specifically order a hot…
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Asking For Ideas Is Bad For Innovation
When you follow the same innovation path as most organizations, two-thirds of your new products, new services and new ideas are likely to fail. When…
Nobody Wants to Buy Your Products or Services. Here’s Why!
Just as organizations have jobs for which they hire and fire employees, customers have jobs for which they hire and fire tools or solutions. Customers…
ROI2 – Return on Innovation Investment – Is Just as Important as That Other ROI
Lord Kelvin said, “When you can measure what you are speaking about, and express it in numbers, you know something about it”[i] If that’s true,…
Differentiate to Dominate
This is part two of my second of three hybrid strategies you can use to win against your big-box competitors: Differentiate to Dominate! You can…
You Can’t Compete with the Big Box Stores So Don’t Even Try
You can’t compete against the Big Box stores – for their customers, so don’t even try. The good news is that they can’t compete against…
The Power of Profit: How to make more profit from your existing sales
How do you define your best customers? The customers who generate the most revenue for you? The customers who buy the broadest range of products…
The 2-Percent Solution
The difference between first and second place in a yacht race is often less than 2 percent of the total elapsed time. The difference between…
5 Steps to Increase Your Profits from Existing Customers
While other businesses slash prices and downsize, you can actually increase your profits, weather economic downturns and position your company for long-term profitable growth. These…
