ROI2 – Return on Innovation Investment – Is Just as Important as That Other ROI
Lord Kelvin said, “When you can measure what you are speaking about, and express it in numbers, you know something about it”[i] If that’s true,…
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Differentiate to Dominate
This is part two of my second of three hybrid strategies you can use to win against your big-box competitors: Differentiate to Dominate! You can…
You Can’t Compete with the Big Box Stores So Don’t Even Try
You can’t compete against the Big Box stores – for their customers, so don’t even try. The good news is that they can’t compete against…
The Power of Profit: How to make more profit from your existing sales
How do you define your best customers? The customers who generate the most revenue for you? The customers who buy the broadest range of products…
5 Ways That Knowing What Business You’re in Can Help You Survive and Thrive
Company executives don’t always know what business they’re in. And in this case, what they don’t know can hurt them. It is important for every…
